Logo

The logo with text addition is used when the Foundation is not mentioned anywhere else. Ideally, the 3-line version is used.

The logo without additional text is used on all communication media where the Foundation is mentioned elsewhere (e.g. address block, title, in the text). 

The reduced logo is used to label brochures, images, social media posts etc. with the KliK K and thus lead to a clear identification of the company. It serves to communicate the brand identity and differentiate the company from others. The logo mark is an important part of the visual appearance of the KliK Foundation brand. It is not a substitute for the KliK logo.

The logo with added text in the colour petrol is used for general communication about the KliK Foundation Switzerland. The logo with added text in the colour coral is used for general communication about the KliK Foundation internationally.
 
There are two options for reproducing the logo and Foundation name: Normal case Complete logo incl. text addition. Logo without text addition in combination with full name in the editorial text is also permitted.

For programme-specific communication (depending on the target group and sector), the logo is used in the respective colour of the programme.

The black logos are only used in rare exceptions when no other colours are permitted.

Protective space

The distances and proportions of the classic figurative/word mark are precisely defined and may not be modified. The protective space is at least the X-height of the logo.

Positioning and size

The size and position of the logo depends on the format and content. The logo may be placed at the top left or bottom right, for example. Flush with the title or offset flush with the K element.